A PLACE WHERE EXPERIENCE, IDEAS, AND INNOVATION MEET: HOREX & CLEAN EXPO QAZAQSTAN 2025 WILL UNITE HOSPITALITY INDUSTRY EXPERTS

FROM NOVEMBER 12 TO 14 IN ALMATY, AT THE KCDS 'ATAKENT', KEY EVENTS FOR HOSPITALITY INDUSTRY SPECIALISTS, RESTAURANT BUSINESS, AND CLEANING — HOREX QAZAQSTAN AND CLEAN EXPO QAZAQSTAN 2025 WILL TAKE PLACE.

This year, the exhibitions will bring together 33 companies, including 25 participants of HoRex Qazaqstan and 8 of CleanExpo Qazaqstan. The participants' geography covers 10 countries: Belarus, Germany, Italy, Kazakhstan, China, Russia, USA, Uzbekistan, Ukraine, and Czech Republic. For the first time, 22 companies will present their products and solutions, reflecting the industry's development dynamics and Kazakhstan's attractiveness as a business platform. From Kazakhstan, 13 companies are announced, with another 20 being international exhibitors, highlighting the high level of global cooperation in the HoReCa and professional hygiene sectors.

The key element of the business program will be the HOREX BUSINESS FORUM — a practical and discussion platform for representatives of the restaurant and hotel business. The forum program includes 9 thematic blocks, 3 panel sessions, 8 discussions, 22 topics, as well as more than 35 speakers and 3 moderators.

The forum will be a space for in-depth analysis of key aspects of restaurant management — from marketing and customer service to team building, systematic management, and increasing business profitability. The program will cover the most relevant industry topics, including:

Panel session 'Safety and Stress: When Things Don't Go as Planned';

IT trends that are changing HoReCa in Kazakhstan;

Marketing and AI: New Opportunities and Successful Franchise Experience;

Expert Talks: 'Cancellation Syndrome: How a Restaurant Can Exist in the Information Field';

Discussion 'Talent as a Deficit: The New Currency of the Market';

Discussion 'Taste Marketing';

Panel session 'Franchising Without Illusions: Growth or Trap?';

Discussion 'Hotel Business 2025: Sales Strategy, Taxation, and Partnerships with the Tourism Industry';

Panel session 'HoReCa and Bloggers: Who Shapes Guest Opinions'.

Deserving special attention is the FORESIGHT session 'From Insights to Actions', which will be held for the first time within the HOREX BUSINESS FORUM. Participants will discuss the forum's outcomes, identify key challenges and industry priorities, and formulate specific steps for the further development of the HoReCa market in Kazakhstan.

An integral part of the exhibition will be the CLEAN EXPO INTERACTIVE ZONE — an interactive platform dedicated to hygiene safety and cleaning technologies. The zone will host training sessions, demonstrations of practical cases, and presentations of the latest solutions aimed at improving cleanliness standards, service, and sustainable enterprise development.

Horex & Clean Expo Qazaqstan 2025 will become a center of professional communication, bringing together experts, restaurateurs, hoteliers, and solution providers, creating an effective platform for shaping the future of the hospitality and cleaning industry in Kazakhstan.

The events received official support from the Almaty City Akimat, the Kazakhstan Association of Hotels and Restaurants (KAGiR). Forum partners include the Association 'Club of Restaurateurs of the Republic of Kazakhstan', Cleanetica company, and Clockster company.

The event is organized by the Kazakhstan exhibition company Iteca and its international partner – ICA Events Group.

The forum schedule, list of exhibition participants, and other more detailed information can be found on the event website: https://horexexpo.kz/